There’s no question that the Asus Eee PC and the upcoming MSI Wind feature a superficial resemblance. They’re both small, white laptops. But it turns out that’s not the only thing they have in common. Both computers seem to make the same boy very very happy.

This commercial is just so wrong on so many levels. Here’s my best guess at the marketing discussion that led to this commercial:

“OK team, we’ve got this new laptop to promote. It’s small and the target market is kids. You know, like cigarettes.”

“Great, well boys like computers, why don’t we put a boy in the commercial?”

“Sounds great! What else you got?”

“Well women don’t like computers, and they’re big old meanies, so why don’t we make a mom into the villain?”

“Perfect! But if there’s a villain, there needs to be a hero.”

“Right, right… how about if the dad sneaks the tiny computer into the kid’s room when he should be sleeping, and since it looks a bit like a book, when the mom comes to check up on them, he pretends to be reading. After all, she’s a woman so there’s no way she’d be able to tell the difference between a book and a computer turned sideways. After all, he probably spent $400 on the thing without telling her anyway, right?”

“Boys, I think we have ourselves a winning ad spot!”

Or something like that.