No idea why many are jumping on the bandwagon? How are they going to fight the good old big boys who are well established? Everyone is into branding. It is so rare for someone to deviate from Asus, Dell, Lenovo, HP, Acer. Even old times like NEC, Hitachi who used to make very good notebooks are disappearing as they cannot fight the big boys.

So, why are there new startups trying to penetrate? Even the CrunchPad had difficult time winning people's hearts here.

The biggest joke are the unbranded China manufactureres who come out with unique named netbooks. Who will buy them?

Personally I would not dare to buy from a company that is new and might go bust, no matter how hi tech the product it. I remember I bought an unbranded notebook 13 years ago. When it got spoilt, I had big problems repairing it as the company was so shaky. It even told me that they could not get the parts to repair it. I had to bin the notebook. Mind you, 13 yrs ago, it could thousands of dollars.

Some good points, another that comes to mind...

What about getting a replacement battery in the two or three
years from now when the original has worn out?

Can third party battery producers be expected to build a zillion
different batteries to provide replacements for all of these no-name
netbooks? Nearly each of which uses a different form factor battery.

Looks very similar to the Eee PC 901. Even the bezel around the screen comes very close to it.

I wonder if it's half as crappy as their monitors?

Here, here!
My own experience with the ViewSonic products.
ViewSonic had to replace my monitor twice before they
managed to get one that outlasted the warranty and they
could tell me: "Too bad - buy a new one."
I did, a Sony.