To quote litl_guy:

litl gives choice in the market.

Right now, there are a lot of operating systems that let you do everything nine different ways. Those who crave customization are all set.

However, there is a very large group of people out there who don't care about every option and preference. These people say “Choose for me, don't make me decide.” These people are not “old” or “ignorant” or “illiterate.” They choose to have other interests than computers. They probably already have a PC. But they need a machine for everyday utility. A machine to do what people spend 90% of their time doing – email, web browsing, and photos/videos.

Litl represents a different option for people. Simplicity, ease of use, OS out of the way, yet full access to application controls.

And frankly, though our initial target market won't notice (nor do we want them to be bothered by this stuff), litl is among the most modern OSs out there. Our server-side OS services give us some nice advantages that you can't get from a local processor based OS (sharing, syncing, backups.) Also, because we designed our UI for a spectrum of connected devices (not a particular device) we can deliver content ubiquity within the same experience.