However, the press page has other videos, but none were as good as the big think ones were to be able to see where the mind of Mary Lou Jepsen is heading.

As, there is a history to build on with Mary Lou as the former CTO of Intel's display division ( and as CTO of the OLPC start up project, where she convinced some players in ASIA to take a chance on CHANGE… and with the OLPC XO-1 there were some very impressive energy savings tech results (iron clad results) that were BORN from that project).

IF, and I agree that it is still the UNKNOWN an UNTESTED big IF (as we don't have a product in hand to look at)… Well, that IF, is this… can the several watts of power used by the OLPC XO-1 (vs what the commecial netbook uses today) be advanced to the commercial market (along with any improvement of graphics that Pixel Qi is involved with now, and piggybacks on the research of the OLPC XO-1 where in the lab they might have had other ideas, but the goal was to deliver a unit by a certain date… and they did, and so might not have done all that they might have wanted to do).

The Pixel Qi site says that the power savings over LCD are ONLY one factor, as the OEM manufacturer of the device has to do other things to save power to get to the full 5 fold battery use goal, as well. WE DO KNOW that the OLPC XO-1 project did a better job on power savings, vs what the commercial netbook manufacturer's (including Intel's competition to OLPC) DID NOT DO.
We can list what OLPC XO-1 did that ASUS, Intel, ACER, DELL, MSI, HP, SONY, etc… did not do here:

- dual mode screen (outdoor readable mode saved energy)
- turn off the motherboard/processor when it was not needed (huge)
- mesh networking where the “RADIO” turned off when it was not being used too (VERY VERY BIG saver of power).
- etc
AND OLPC XO-1 used a battery that had 2000 charges per lifetime (5 years) vs Lithium Ion with only 500 charges per lifetime (1 year). $10 user replaceable battery… and one that could be re-processed at the end of life into fertiizer.

So – with those apples in the barrel, then tweeking this and that, and bringing it all to a commercial netbook, will it only makes dollars and cents (sense) to do it as even twice the power savings over the current netbook battery power usage (a big MESS as portable does not mean 2-3 hours or a 6 or 9 cell battery) is what we all would accept!

Any day of the week a even a 12 hour (all working day or airplane flight) 3 cell netbook battery would be huge.

I would say it is pretty bold to come out with 5 fold increase in battery use time (what is 5 fold equal, maybe 15 to 20 hours MAYBE???) as a constant theme on the Pixel Qi web page! If it is in reality only 4 fold, or 3 fold, well that still will be big NEWS. And 3 fold would be, for a 3 cell battery, I am guessing that even 3 fold could be 12 hours of use per battery charge (no sweat).

Mary Lou Jepsen
Mary Lou Jepsen is a technological fiend trained in computer design and focused on social change. She was the founding chief technology officer of One Laptop Per Child, a group dedicated to providing affordable laptops to every child in the world. After leaving the nonprofit organization, she began the for-profit company Pixel Qi to work on developing screens for a world moving further and further away from the model of the central processing unit. In 2008, Time Magazine named her one of the 100 most influential people in the world. Born in 1965, Jepsen received a B.A. in studio arts from Brown University and an M.S. in computer science from MIT.

To see the plot, the entire story told by the author of this conspiracy of educating the masses of the world, and making us all happy while mobile (to say little about what this low power direction will do to help save the environment)… View these videos here:

Big Think Videos featuring Mary Lou Jepsen here:
http://www.pixelqi.com/press
see:
1. One Laptop per Child
2. Democratizing the Computer
3. Wasting the Children of the World
4. The Global Implications of One Laptop per Child
5. Reshaping the Laptop Market
6. The Environmental Implications of One Laptop per Child
7. The Future of Computer Design

***The sum of those parts will indeed leave the picture clear as to what is in the amazing mind of Mary Lou Jepsen. May her dreams govern the future of all our future computing days.